Brand Identity, Print

The objective was to create a brand identity and promote classes at Studio 71 yoga through print and digital. The solution was to set up a photoshoot, create logo and color scheme, design business cards, a posters and postcards.

Business card, poster and postcard

Business cards

Poster to promote classes

STORY Studio 71 Yoga is home studio offering a personalized approach on your yoga journey with small class sizes for individual attention and support helping to create a comfortable and nurturing environment where you can explore and deepen your practice.
CHALLENGE Create brand identity and brand imagery, creating logo and color palette.  Promote Studio 71 through traditional media including seasonal poster's, business card's and postcard's. 
SOLUTION The result is a cohesive brand identity. The logo is a lotus and the lotus is a symbol of transformation. The poster's and postcard's helped to inform existing and new clients of the class session's offered throughout the season. The photoshoot allowed for a variety of photos for print and digital marketing.
PHOTOSHOOT BRAND IMAGERY
Photography by Victoria Anne Photography 

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